India''s No. 1 Hindi News Channel - Aaj Tak
News channels have suddenly become hot property and are trying to get attention with other popular programs with telecast in various channels. Major broadcasters of television like Aaj Tak TV programs in Hindi now try to include at least one news channel. The biggest problem for starting a new satellite channel is program software for 24 hours. AT this point, collecting interesting news is a major assignment for the 24x 7 TV news channels. To fulfill this task, the electronic channels in Hindi language like Aaj Tak TV have always made efforts to cover all incidents irrespective of location, position, and time. Aaj Tak Hindi News channels revolutionized the news concept on Indian television and changed the formats of news too.
The live coverage of the Kargil war helped to create a sense and spirit of patriotism that touched the Indian public, which later collected a huge welfare funds for the Kargil martyrs families. Every news program is watched by a large number of people but Kargil war attracted even private broadcasters to pour more investment by launching news channel. In November 1999, TV18 began a 49:51 joint venture with CNBC Asia for launching CNBC India. TV18 is the only provider of program to CNBC India, that produces 12 hours of local content per day on this 24 x 7 satellite channel.
After a great success of Hindi news programme ‘Aaj Tak’, TV Today group launched a 24 x 7 Hindi news channel with the name ‘Aaj Tak’, in Hindi language in December 2000, to cover India with deep insight, courage and local flavor. Within 11 months of commencement, Aaj Tak Hindi news became India’s number one channel for news and won the coveted Best News Channel award from Indian Television Academy.
News hungry Indians were delivered more news at a remarkable speed from various channels. Any interesting and newsworthy happening can be captured by the TV camera anywhere FROM Rastrapati Bhawan to bedroom. English news are also released twice a day on the DD National Network.
For launching news channel there is no limitations and in fact he sky is the limit. Entertainment channel to infotainment channel, to news channel,to business channel and to lots of them. Now the satellite news channels have become more topicality with world class standards.
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