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Shopping:-
In a very narrow sense, shopping would mean purchasing from shops for a given price. Traditional way of shopping included primarily the barter system when people used to exchange one item for the other.

Historians say barter system probably existed even in the 20th century in many parts of India and Asia. There is reason to believe that the tribal interaction with people in the plains mainly confined to barter system as they would pick up salt or such modern items in exchange of some raw materials. The illustration of such practices has been reported from the tribal belts of Bihar, Chhatisgarh and parts of north-eastern states.

In the context of north-eastern state of Nagaland, it is said that the tribal Nagas used to come down to the plains of Assam to procure salt and other essential commodities in exchange of raw materials like animal skin and meat. In fact, these interactions between Nagas and Assamese gave birth to a lingua-franca Nagamese, which till date remains an unrecognized language of Nagaland.

Similarly, history is witness to the fact that even the advent colonial masters in Indian soil was related to trading that is one variety shopping.

The foundation of British empire was launched when the British traders sailed into the Indian sea ports for doing business especially in the barter form.

The modern concept of shopping is totally different and is done in exchange of money –be in dollars, pounds, rupees or any other kind of currency. Shopping in recent times has turned out to be more than the necessity and is almost a craze in today’s world of growing consumerism.

Shopping has emerged as a favorite pass time for people of all ages including house-wives, college-going students and the working lot. It is the shopping craze that is driving the middle class towards consumerism and the ruthless commercial dictates of the time.

It is also now associated with tourists visiting a place of interest and today’s urban life is practically smitten by the shopping malady. Therefore, we find there is mushroom growth of shopping malls in the cities and also in smaller towns opening a new vista in the career of those working in the retail sector.

As the shopping has turn into a fashion exciting the womenfolk particularly, the practice of window-shopping has also come to stay. This habit is chiefly for pleasure or killing time as the ladies make beeline before shopping malls and move around the counters and show rooms and the percentage of actual shopping – that is buying – by this section of customers is very less. However, the business side of window- shopping is that these going around the malls and the show rooms leave a much long term impact in the minds of the women and certainly contribute a great deal in turning these women into prospective customers.

The Information Technology revolution has also given a boost to the shopping practices of men and women alike with the introduction of credit cards. Now you can purchase or for that matter do shopping at the drop of a hat even when there is no money at hand. Thanks to the credit cards – the banks are going to take care of it. However, the gross unscientific way of using the credit cards have created problems for the bank clients on one hand while there is also a growth of unscrupulous elements who are misusing your credit card numbers and bankrupt you.

Nevertheless, shopping is here to stay and we find that there are avenues of purchasing your choice-able items even when you are flying in an aircraft. Hence, the practice among the airlines to lead in-flight passengers into a shopping experience with a difference by offering special discount and auction facilities is catching up fast. In India, Sahara Airlines pioneered this practice.

The science and technology can only make shopping a fun when the world gets more familiarized with the on –line shopping .The idea has already caught the imagination of the people and they are able to get their stuff at home just at the click of the mouse.

However, the industry watchers say the on-line shopping cannot be the best of choices in Indian context. They say Indian consumers are still showing greater tendency towards touch and feel way of shopping and thus the on-line way of purchasing and selling of goods is yet to gain its foothold in the sub-continent. Curiously, there is still a school of thought who says that making optimum use of credit –cards and IT facilities, people are slowly but certainly moving towards on-line mechanism of doing things. The on-line way of doing things have been encouraged to a great extent in real estate business.

There is an overwhelming increase in the number of people using on-line facilities for the purchase of air and train travel tickets also.

International fair:-
The shopping habit as a way of life has become so much an integral part of a modern man’s existence that it is also being used as powerful weapon for international projection. It is in keeping with this view that international trade fairs are organized from time to time in several countries. In fact, this makes the trade fairs as a part of cultural diplomacy integral to the larger task of furthering a nation’s interest in foreign countries. Often these trade fairs are properly exploited to give a better exposure to the country. Often the talented groups of local artistes of a foreign country shared the stage with the groups from India and add to the spontaneous mode of fun fair.

Threat to small shops:-
Another striking feature of shopping in our modern times is the threat of small shops from the dominant presence of big malls. The emerging phenomenon of people of all age and class – women and students including – loving the mall culture has put the neighbourhood shops and kiosks under severe threat. The malls and the big retail chains have started offering lucrative schemes to lure the customers. In the process the common people have also started abandoning their neighbourhood shops and make it a point to pick up essentials from a packet of salt to the sophisticated showcase from the malls.

In Indian context the mall culture was practically sparked off by the advent of Big Bazar with the company opening outlets dotted across the country.

Since then many major players have chipped in the world of malls covering almost all kinds of shopping aspects. Some of these include Reliance outlets, Subhiksha counters and units by Foodland besides the likes of Vijay Sales dealing particularly in IT products.

No wonder, small time shopkeepers have already resented the emergence of such mall culture. Therefore in many places, the opening of these malls have been also punctuated with violence and law enforcing agencies taking actions against the guilty. In some places people have also complained that edible items and medicines often sold from these malls have created problems.

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